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How does it feel? Funny? Light? Enigmatic? Intense? Scary?


This is a trailer for a live-action adaptation of Rudyard Kipling's The Jungle Book, introducing a young boy who has grown up in the jungle. The film was rated PG and contains mild threat. What would you give the trailer?

Remember that trailers come unbidden to audiences who may have elected to see a very different kind of film. Analyse the trailer, thinking particularly about how child audiences might respond to it. Can you tell what is happening? Are there any jump-moments, or action sequences? Is there a child character younger audiences might identify with? Is there any sense of threat or danger? Does the trailer have a reassuring ending?

Analyse and rate the trailer, highlighting the issues you spot, then compare your notes and recommendation with notes from a BBFC Compliance Officer. 

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