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Horror conventions usually mean that we expect to see dark lighting, claustrophobic use of close-up shots and action set in enclosed spaces. But what happens when generic expectations are subverted and how does this affect the way in which audiences react to the content?

This trailer for Ari Aster’s Midsommar - a follow up to his debut film Hereditary - doesn’t rely as strongly on horror tropes that audiences are familiar with. However, the trailer still conveys a sense of dread and foreboding. 

The trailer was submitted with a 12A category request and we had to decide whether we felt the issues could be contained at this rating or required a higher one.

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