An unsettling tone runs through the film as people involved in an online game record themselves exercising strange and scary behaviour, acting erratically, carrying out dangerous acts such as pricking fingers and drawing blood, and revealing ugly injuries which may or may not be real. There are references to more harmful acts, which are not shown, and to the psychological toll taken on participants in the game. There are occasional jump scares, such a hand thrusting out from a laptop and pulling a man into the screen.

This work contains flashing images which may affect viewers who are susceptible to photosensitive epilepsy.