The British Board of Film Classification (BBFC) and MyMovies have announced an extension to their existing partnership that sees the digital agency providing a comprehensive film content and video technology service for the new BBFC website.
The British Board of Film Classification (BBFC) and MyMovies have announced an extension to their existing partnership that sees the digital agency providing a comprehensive film content and video technology service for the new BBFC website. The recently launched platform brings film ratings with detailed BBFCinsight content information and resources for parents, teachers and students, under one roof for the first time, with MyMovies being the BBFC’s preferred supplier for official video and image requirements across a diverse range and depth of titles.
Once provided, all film trailers are age rated by the BBFC, with only trailers rated U, PG, 12A and 15 available. To protect children no trailers rated 18 are made available on the website and to help protect teenagers from accessing unsuitable content, trailers rated 15 also require users to submit their date of birth before viewing. Users also need to enter their date of birth in order to search for, or access information about ‘adult’ films.
Film content is central to the BBFC’s role in providing detailed information about every film they rate, allowing the public to make informed entertainment choices. The new BBFC website is designed to boost awareness of BBFCinsight, the detailed information the BBFC provides about every film it rates, giving parents a clear idea of how and why films have been rated and what issues the films contain.
David Austin, Assistant Director, at the BBFC, said: “By working in partnership with MyMovies we’ve created a website that not only provides valuable BBFCinsight information but also the film content and poster artwork that the public expects from a film industry website, making it easier for the public to find the film their interested in and decide if it’s right for them and their family to see.”
MyMovies and the BBFC also worked together on two content creation projects during 2012. A trailer to promote the BBFC centenary “Uncut” season at the BFI was created for online and theatrical use, while a short video designed for industry customers, showcased the BBFC’s latest services and research into the publics’ views about age ratings.
Monica Chadha, Managing Director of MyMovies, said “The BBFC remain the trusted partner of the entertainment industry and consumers alike, so we’re proud to support their continued growth across digital platforms and see our content play a key role as an educational tool”.
Note to Editors
Since its launch in 1998, MyMovies has become the market leader in providing entertainment video solutions, ensuring brands and content owners connect with relevant audiences across multiple platforms and devices.
They work with content owners to get their most powerful marketing assets - trailers and AV content - rapidly distributed to exactly when and where people want to watch them. Backed by strong editorial, high production values and top talent access, their business delivers trailers, movie shows, premiere reports and star interviews, with supporting metadata and imagery, to in excess of 25 million people a month.
MyMovies are known for connecting audiences to the best content and lead the way in maximising video performance and revenue. For further information, please visit www.mymovies.net
About the BBFC
The BBFC is an independent, private, not for profit company which classifies films, videos, DVDs and certain video games, advertisements and trailers. The BBFC operates transparent, well-understood and trusted co-regulatory and self regulatory classification regimes based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament.