The British Board of Film Classification (BBFC) has added BT Vision to the roster of platforms that use the BBFC.online classification service.
From January 2012, BT Vision subscribers will see the same classification symbols and content information next to films as those the BBFC provides for cinema releases and DVDs. A BT Vision and BBFC co-branded electronic black card, similar to those UK cinemagoers see before theatrical releases, will also be run before each film begins.
David Cooke, Director of the BBFC, said
'We're delighted to welcome BT Vision to our BBFC.online service. Parents have told us it's important for them to see the classification symbols they recognise before they download or stream a film for family consumption. We asked parents for their views and 82% said they would prefer to download films that are classified with the trusted BBFC symbols and Consumer Advice.'
Jacob Ahlin, Head of Film said
'BT Vision are delighted to become a member of the BBFC, enabling us to clearly label the hundreds of blockbuster and classic films, which are available on BT Vision and giving our customers peace of mind when choosing what to watch with their family.'
BBFC.online was launched in 2008 to provide the BBFC's trusted and recognised classifications, category symbols and Consumer Advice to set-top box, video-on-demand and online content providers. The BBFC worked closely with the home entertainment industry to develop the voluntary regulatory service to bring the benefits of the DVD classification system to digital content that is delivered online.
BT Vision join other key industry members working with the BBFC including Walt Disney Studios Home Entertainment Europe, Warner Bros., 20th Century Fox, Paramount and platforms including BlinkBox, Picturebox and Talk Talk, bringing the total number of members to 34.
Notes to Editors
- The BBFC.online scheme includes console-style games which are supplied to the customer via download.
- The research referred to is On-line Media Regulation carried out by Bernice Hardy in June 2011
- The BBFC's legal advice is that works supplied by 'non-physical' means (eg by streaming or download) are not covered by the Video Recordings Act 1984.
- Membership of the Scheme is voluntary and by subscription and there is no cost to consumers.
- BBFC.online is 'Platform Neutral' - it is designed to cover all forms of digital content delivery (eg web, set top boxes, hand-held devices and mobile phones).
- BBFC.online complies with the self regulatory model advocated by ATVOD. About BBFC The British Board of Film Classification (BBFC) is an independent, private, not for profit company which classifies films, videos, DVDs and certain video games, advertisements and trailers.Â The BBFC operates transparent, well-understood and trusted co-regulatory and self regulatory classification regimes based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament.