The BBFC and the Dutch regulator NICAM have received a Comenius EduMedia Seal of Approval for 'You Rate It', an international tool for the classification of User Generated Content (UGC).

The BBFC and the Dutch regulator NICAM have received a Comenius EduMedia Seal of Approval for 'You Rate It', an international tool for the classification of User Generated Content (UGC). The tool has been developed by the BBFC and NICAM at the request of the Brussels-based CEO Coalition for making the internet a safer place for children.

The tool is a simple questionnaire, designed to be completed by those uploading videos onto a site, or by the crowd, or both. It generates an immediate age rating which varies from country to country according to different national standards and societal concerns. It may also be customised to meet the requirements of individual platforms. 

The Italian media regulator Mediaset has signed up to take part in the trial of the tool through its '16mm' User Generated Content service, and the pilot is now in its first testing phase. 

The Comenius EduMedia Awards are given by the Society for Pedagogy and Information (GPI), a non-profit organisation which is a scientific society for multimedia, educational technology and media didactics. The awards recognise outstanding products among ICT-supported educational media across Europe. The contest is supported by the European Commission's Programme for Life Long Learning.