The British Board of Film Classification (BBFC) Policy Director is Alexandra Evans.

The Policy Director is the principal adviser on policy and public affairs to the Chief Executive. Alexandra Evans today takes over from David Austin (OBE), who in turn is appointed to replace BBFC Director David Cooke, when he retires from his role as Director on 10 March.

The Policy Director is responsible for coordinating the BBFC's policy work and managing and leading on its public affairs effort.  The role is also responsible for managing the BBFC’s research, communications and education programmes. 

Alexandra Evans, BBFC Policy Director said: “The BBFC is an expert in the field of content regulation and upholds this expertise through regular consultation with the public, child protection experts and industry. I look forward to continuing David Austin’s work to ensure the BBFC provides the best possible level of child protection and information provision for those making decisions about the content children are watching. I will also be working with the BBFC’s Communication and Education teams to ensure the BBFC’s services and education resources continue to be available to the public, academics and school children in the most accessible ways possible.”

Prior to joining the BBFC, Alexandra established and ran an independent publishing house on behalf of the Chairman Emeritus of the law firm Mishcon de Reya.  Alexandra is a qualified solicitor and worked for many years as a policy lawyer at Mishcon de Reya where she specialised in developing and implementing multifaceted advocacy strategies on behalf of a wide range of clients.  She has advised on numerous public interest and human rights law issues, in particular the right to freedom of expression.