Published: 29th November 2023

BBFC to present at AWS re:Invent 2023

  • Prestigious speaking opportunity secured at international tech summit in Las Vegas.

  • Session will explore how the BBFC is using AI to leverage over 110 years of experience.

  • Exclusive preview demo of a new AI product currently in development.

Who: The British Board of Film Classification (BBFC) will showcase the next phase of its transformational AI project at AWS re:Invent, hosted by Amazon Web Services. This annual flagship conference for the global cloud computing community is running from 27 November - 1 December 2023. 

What: The session will be led by the BBFC’s recently appointed Marta Edebol, Global Head of SaaS Business Development, alongside Cai Mann, Senior Account Manager at AWS, and Pauline Ting, AI and Machine Learning Data Scientist at AWS. During the session, the BBFC will shed light on the evolution of the organisation over the last century.

The presentation will also involve an exciting demonstration of an innovative multimodal AI solution currently in development — a tool which is designed to identify severity levels of classification issues in video content. Event attendees will have the unique opportunity to gain insights into the the latest collaborative efforts of the BBFC and AWS ProServe teams, and their future vision for the product. 

Why: With more than 110 years of experience in content classification, the BBFC has amassed a vast and unique archive of compliance data. The aim is to harness this extensive knowledge to create scalable solutions, driven by human insights, that align with the BBFC’s core mission of supporting audiences to make safe and informed viewing choices. 

When: Wednesday 29th November, 5:30 PM - 6:30 PM (PST).

Background: In June 2023, the BBFC announced the first phase of its development project to explore the power of AI solutions in content classification. This forms part of the organisation’s ongoing efforts to support the film and entertainment industry. This new technology aims to help the industry in adjusting to the changing ways audiences now enjoy content, whilst also enhancing efficiencies in the end-to-end human viewing process. Any income generated from licensing these solutions to third parties will be reinvested back into the BBFC, in line with the overarching goal of significantly reducing classification costs for customers. 

The BBFC is independent and not-for-profit, and here to help everyone in the UK – especially children and families – choose age-appropriate films, videos and websites, wherever and however they watch or use them. Now, as well as classifying films released in UK cinemas and on DVD and Blu-ray, it’s providing age-ratings for Video On Demand and music videos online, and helping Mobile Network Operators set parental controls at the right level. Please visit for further information.