The BBFC is pleased to announce the launch of its new website which brings together the main BBFC website, the BBFC website for parents (PBBFC) and the BBFC education website for students (SBBFC). With improved search functionality, the new look BBFC website places film content information at its core, making it easier for the public, parents in particular, to find detailed BBFCinsight information about any film rated by the BBFC.
David Cooke, Director of the BBFC says: “We designed the new website to make it easier for parents to make informed decisions about the films their children see whether at the cinema, on DVD or via download. BBFCinsight is designed to be clear and unbiased, giving details about the age rating issues in a film, but also other details parents have told us they like to be aware of, such as examples of mild language, or even themes such as divorce or bereavement that may not impact on the age rating, but might upset some children. Parents can find a short summary of BBFCinsight on DVD boxes and cinema posters and more detailed BBFCinsight is published on the website and the BBFC iPhone and Android Apps.”
All BBFC film age ratings come with BBFCinsight, which combines the BBFC’s previous Consumer Advice and Extended Classification Information (ECI) under one memorable name. BBFCinsight begins with a summary sentence (like Consumer Advice) then goes straight into a longer explanation about the classification of the film and why it got the rating it did. The new BBFC website also allows users to watch trailers* for new films and sign up to receive regular BBFC newsletters.
John Carr, key adviser on internet safety to the UK Government and Executive Board member of the UK Council for Child Internet Safety (UKCCIS) said: “BBFCinsight and the new BBFC website will prove incredibly useful to parents navigating the wealth of online film content available to them and their families. By providing detailed information about a films’ rating before it’s released, the BBFC is equipping parents with tools that are timely, intuitive and provide information at a glance, as well as a more in-depth explanation about what their children are going to see. Parents should not have to struggle to find out whether a film or DVD might upset their child or another family member and the BBFC is helping to ensure this is something all families can prevent. ”
Verity Gill, Founding Director of Grannynet said: “Here at Grannynet we are delighted with the new BBFCinsight tool which we feel adds an invaluable dimension to the already vital support that the BBFC offers to grandparents. Any way in which our members can feel more confident about what their grandchildren are watching will ensure the film selection process is easier and more enjoyable for everyone concerned.”
Putting ratings information online
Independent research carried out for the BBFC in 2011 found that 85% of respondents said it is important to have consistent BBFC classifications available for Video-on-Demand content, rising to 90% amongst parents with children under 16. As well as providing detailed BBFCinsight for every film classified, the BBFC’s service for streamed and downloaded content, which launched in collaboration with the home entertainment industry in 2008, also provides trusted classifications, category symbols and BBFCinsight to set-top box, video-on-demand and other online content providers. Key affiliates using the BBFC service include Walt Disney Studios Home Entertainment Europe, Warner Bros., Paramount, 20th Century Fox, Universal, BT Vision, Tesco/Blinkbox, TalkTalk, Picturebox and Netflix.
The new BBFC website features all the BBFC’s educational content, previously available on the Students’ SBBFC website. This includes case studies about controversial films, competitions for kids and information about how to book BBFC educational visits. The BBFC has established a number of partnerships with the film industry and cinemas to increase its contact with parents and children. Dialogue with the public both online and through education seminars, is integral to the work of the BBFC and helps inform the issues raised at each review of the BBFC Classification Guidelines. As part of this education and outreach work, the BBFC visited around 130 schools, colleges and other institutions in 2011, speaking to around 12,000 students.
* All film trailers on the BBFC website are provided by MyMovies and then age rated by the BBFC. Only trailers rated U, PG, 12A and 15 are available on the website. No trailers classified 18 are available. To help protect children from accessing unsuitable content, trailers rated 15 will require the user to submit their date of birth before viewing the trailer. This will be required each time they visit the website.
Users will also need to enter their date of birth in order to search for, or access information about ‘adult’ R18 films or DVDs and films or DVDs refused an age rating by the BBFC.