Published: 30th January 2013

BBFC launch new advert to promote BBFCinsight in cinemas and online

The BBFC is pleased to release a new animated advert to help promote BBFCinsight, the detailed information provided about every film rated by the BBFC. The advert explains why BBFCinsight is useful, where the public can find it and what sort of detail it contains.

BBFCinsight gives parents a clear idea of how and why films have been rated and what issues the films contain. It is displayed on the BBFC website and free BBFC Apps under the title and running time for each film. A short summary of BBFCinsight is also printed on DVD boxes and cinema posters.

The new BBFCinsight advert is rated U and is being featured before theatrical releases free of charge by Pearl and Dean and DCM during the remainder of January until the end of March. It will also be available online on the BBFC website.

David Austin, Assistant Director of the BBFC says: “We’d like to thank DCM and Pearl and Dean for placing the advert in front of thousands of cinema-goers and the Cinema Exhibitors’ Association for their support on this and wider BBFC projects with cinemas across the UK. The advert shows how BBFCinsight can help parents make informed and safe viewing choices. BBFCinsight not only gives information about the age rating issues in a film, but also other details parents have told us they like to be aware of, themes of divorce or bereavement that may not impact on the age rating, but might upset some children.”

The BBFCinsight advert, produced by Create advertising, follows closely the launch of a new BBFC website which allows users to search for BBFCinsight, watch trailers* for new films and sign up to receive regular BBFC newsletters. The website also holds information and resources for parents, teachers and students including a regular BBFC podcast.

BBFCinsight from BBFC on Vimeo.

Notes to editors

* All film trailers on the BBFC website are provided by MyMovies and then age rated by the BBFC. Only trailers rated U, PG, 12A and 15 are available on the website. No trailers classified 18 are available. To help protect children from accessing unsuitable content, trailers rated 15 will require the user to submit their date of birth before viewing the trailer.  This will be required each time they visit the website.
Users will also need to enter their date of birth in order to search for, or access information about ‘adult’ R18 films or DVDs.

About the BBFC
The BBFC is an independent, private, not for profit company which classifies films, videos, DVDs and certain video games, advertisements and trailers.  The BBFC operates transparent, well-understood and trusted co-regulatory and self regulatory classification regimes based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament.