Classification Guidelines Report 2014

Introduction

In its Vision Statement, the BBFC committed itself to “respond to and reflect changing social attitudes towards media content through proactive public consultations and research”.

In 2013, consumers are accessing media content in far more ways than fourteen years ago when the BBFC carried out its first major public consultation. Responding to this change, BBFC ratings are increasingly appearing online where according to 2011 research, 85% of consumers consider it important to have consistent BBFC classifications available for VOD content, rising to 90% of parents of children under 16.

So for the fourth time since 1999 the BBFC commissioned a major public consultation, involving over 10,000 respondents into attitudes towards film and video content and its classification. This will ensure that the BBFC’s standards and criteria for classifying films and videos, whether in cinemas; on disc in the home; or online on the move continue to be consistent with public expectations.

This consultation, the results of which are published today in the following comprehensive and detailed report, was carried out by well-respected and independent researchers using both qualitative and quantitative methodologies. It is supplemented by other, more specific pieces of research with adults and teenagers which focus on more specific subjects, such as discriminatory language and behaviour and depictions of sexual and sadistic violence.

Bringing all this research together ensures that the BBFC is able to respond to social concerns and cultural changes and reflect these in its Guidelines, which are also published today.

DAVID COOKE
13 January 2014

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Guidelines Consultation 2014

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