The BBFC classifies adverts submitted for theatrical classification on behalf of the local authorities who license cinemas under the Licensing Act 2003.
When do I need to get my work classified?
All theatrical advertisements, regardless of duration, will need to be submitted for classification. The only exception is if the advert has been previously transmitted on terrestrial or satellite TV, is less than 28 video seconds in duration and which does not advertise alcohol.
Adverts shown theatrically must display the symbol of the category awarded for a minimum of five seconds, before the work begins, or burnt into the bottom left or right corner of the frame itself.
What can/can't I submit?
The BBFC can accept theatrical advertisements in the following ways:
- 2D advertisements can be submitted on DVD, Blu-ray disc or on 35mm/digital format.
- 3D advertisements can be submitted on Stereoscopic 3D* Blu-ray disc or as a digital file.
*Please note ‘Anaglyph 3D’ (older style 3D using red/green glasses) submitted on DVD is not suitable for 3D classification as it does not accurately represent the 3D effect that will be present in the final theatrical version.
There are some technical requirements available here.
How do I submit?
In order to submit a work please make an entry on our extranet service. You will need to request a date, please note slots are issued on a first come, first served basis.
If you do not have an extranet account please contact the IT helpdesk on 020 7440 3299 or at email@example.com.
Another way to submit to us is to ask the Cinema Advertising Association (CAA) to do so on your behalf.
Please contact the CAA for more information.
Please note that you will need to have an extranet account set up with us before the CAA can submit your advert to us on your behalf.
How much does it cost?
Details of fees are available here.
Is there anything else I need to consider?
If you require a fast turnaround you may wish to consider our Pre-Booking Express Service.