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BBFC discusses online music video age ratings pilot at Girlguiding 'Girls Matter' event

The BBFC was pleased to brief attendees at a Girlguiding’s Girls Matter event over the weekend. 

Date 27/01/2015

The Girls Matter campaign calls for better protection for children and young people from potentially harmful content in the mainstream media

Eighteen Girlguiding campaigners, or Advocates, from across the UK gathered together over the weekend of 24-25 January to call for politicians to promise to bring print and online media in line with TV watershed rules. They were joined by David Austin OBE, Assistant Director of the British Board of Film Classification (BBFC), who hosted a talk on film classification and a new pilot scheme to rate music videos on sites such as YouTube.

David Austin said: “It’s excellent to see young people engaging with the debate around potentially harmful and sexualised content on the internet. At our last review of the BBFC Classification Guidelines, in 2013, we spoke to more than 10,000 people, including over 1,000 teenagers to get their views on film and video content. Among other things, respondents highlighted music videos containing sexualised imagery, selfharm, drug use and violence as a concern, with focus groups saying they would like to see BBFC style age ratings on this type of content. We are now working with the three major UK record labels; Sony Music UK, Universal Music UK and Warner Music UK; and online video platforms Vevo and YouTube, to test how BBFC age ratings could be applied to music videos available online, to allow young people and their parents to choose appropriate content.”

Katherine Bradfield, 18, from Belfast, said: “It’s so important that guidance on music videos is improved to lessen children's exposure to harmful content, particularly online”

Mathilde Tranter, 16, from Cambridgeshire, said: “The session was awesome, and I learnt a lot about the work of the BBFC. Age ratings are really important to protect young people from harmful content.”

To find out more about Girls Matter visit www.girlsmatter.org.uk.

ENDS

Notes to Editors

About the BBFC
The BBFC is an independent, private, not-for-profit company which classifies films, video on all physical formats (DVD and Blu-ray Disc for example) and certain video games, advertisements and trailers. It also classifies, on a best practice voluntary basis, video content for distribution online. The BBFC operates transparent, well-understood and trusted co-regulatory and self-regulatory classification regimes, such as its digital video service, based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament

For more information about the BBFC, contact Catherine Anderson canderson@bbfc.co.uk 0207 440 3285 (out of hours: 07946 423719).

About Girls Matter
Girls Matter has been launched by Girlguiding members ahead of next year’s General Election, calling for all politicians to prove they are listening to girls and young women. Find out more at
www.girlsmatter.org.uk

* Girls Matter policy asks politicians to:

  • Listen to girls and young women, take them seriously and make sure their voices count
  • Demand schools take a zero tolerance approach to sexual bullying and harassment
  • Call on all schools to teach body confidence and gender equality 
  • Make girls’ rights a priority in the UK’s approach to international development
  • Stop children’s exposure to harmful sexualised content in mainstream media
  • Empower girls and young women to speak out and be heard on the impact of media sexism and stereotyping
  • Modernise sex and relationships education so all young people can make informed decisions and stay safe
  • Guarantee that women will be equally represented in parliament

Girlguiding is the leading charity for girls and young women in the UK, with 553,633 members. Thanks to the dedication and support of 100,000 amazing volunteers, we are active in every part of the UK, giving girls and young women a space where they can be themselves, have fun, build brilliant friendships,gain valuable life skills and make a positive difference to their lives and their communities. We build girls’ confidence and raise their aspirations. We give them the chance to discover their full potential and encourage them to be a powerful force for good. We give them a space to have fun.

Girlguiding run Rainbows (5 - 7 years), Brownies (7–10 years), Guides (10–14 years) and The Senior Section (14–25 years). Registered Charity No. 306016. www.girlguiding.org.uk
 

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