British Board of Film Classification

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Xbox LIVE Zune video marketplace adopts BBFC age-ratings

Xbox LIVE will use the British Board of Film Classification (BBFC)'s well-known ratings for content sold via the Xbox LIVE Zune video marketplace, allowing users to make informed choices about the content that they purchase for themselves and their families.

Date 14/05/2012

David Cooke, Director of the BBFC, says

'We're delighted to add Microsoft's Xbox LIVE to the roster of customers using BBFC services. In the digital age the variety of content platforms available means that, more than ever, the BBFC has a role to play as a trusted guide to content. The public, especially parents, have told us it's important for them to see classification ratings they can trust before choosing entertainment for themselves or their children and by joining the BBFC's voluntary service Xbox LIVE is helping its users make informed and confident choices about what they watch.'

'Microsoft's goal has always been to provide parents and caregivers with the tools and resources necessary in managing age-appropriate entertainment experiences on Xbox 360 for children,' says Stephen McGill, Microsoft Ltd's Director of Xbox and Entertainment. 'Alongside use of the forthcoming PEGI ratings system for video games, deploying BBFC classifications for film and video content on Xbox LIVE will allow parents to make more informed choices regarding what they and their families watch on our service.'

The BBFC's service for streamed and downloaded content was launched in 2008 to provide its trusted and recognised classifications, category symbols and Consumer Advice to set-top box, video-on-demand and other online content providers. The BBFC worked closely with the home entertainment industry to develop a voluntary regulatory service that would bring the benefits of the DVD classification system to content delivered online. When the public was surveyed about the new service, 82% of parents said that they preferred to download films that were classified with the trusted BBFC symbols and content advice. Government ministers and other Parliamentarians are on the record as supporters of the BBFC's work in this area.

Microsoft Ltd joins other key affiliates to the BBFC service including Walt Disney Studios Home Entertainment Europe, Warner Bros., Paramount, 20th Century Fox, Universal, BT Vision, Tesco/Blinkbox, TalkTalk, Picturebox and Netflix, bringing the total number of members to 38.

END

Press Enquiries: Catherine Anderson: canderson@bbfc.co.uk

Press office: 0207 440 3285  

Out of Hours Mobile: 07946 423719

Notes to editors The British Board of Film Classification (BBFC) is an independent, private, not for profit company which classifies films, videos, DVDs and certain video games, advertisements and trailers.  The BBFC operates transparent, well-understood and trusted co-regulatory and self regulatory classification regimes based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament.

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