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BBFC age ratings to appear on new UK Kaleidescape Store

Kaleidescape, the US-based movie server manufacturer, is now licensed to present BBFC ratings to UK customers shopping in its online movie store.

Date 10/06/2013

Kaleidescape, the US-based movie server manufacturer, is now licensed to present BBFC ratings to UK customers shopping in its online movie store. The Kaleidescape Store, which launched in the UK on June 6, provides internet delivery of movies matching the audio/video quality and extra content of Blu-ray discs and DVDs.

Founded in 2001 and headquartered in Sunnyvale, California, Kaleidescape has sold its movie servers in the UK since 2004. The Kaleidescape System makes it easy for customers to select and enjoy films from their entire collection of DVD, Blu-ray and downloaded movies from any television in the home. Movie lovers can jump directly to the most memorable scenes in films, or songs in concerts and musicals using bookmarks from the Kaleidescape Movie Guide.

David Cooke, Director BBFC said: “We are very pleased that Kaleidescape has launched its UK download service with BBFC age ratings available for film content. 90% of parents with children under 16 consider it important to have consistent age ratings available for film downloads. By working with the BBFC Kaleidescape is fully in line with the expectations of parents in the UK. ”

The BBFC’s service for streamed and downloaded content was launched in collaboration with the home entertainment industry in 2008. The service provides trusted age ratings, symbols and BBFCinsight to set-top box, video-on-demand and other online content providers.

"We are very focused on providing a great film experience for the entire family. That led us to develop the first movie server with an onscreen user interface and remote control designed specifically for young children," said Michael Malcolm, Founder, Chairman and CEO of Kaleidescape. "As we begin selling content over the Internet in the UK, it’s important that we provide BBFC age ratings for British parents to consider while selecting films."

All films submitted to the BBFC for DVD and Blu-ray release are automatically given an age rating for use on digital platforms, making it easier for the home entertainment industry to provide consistent age ratings for their customers. Online only content including bonus extras can be submitted to the BBFC for a digital only rating under the BBFC’s Watch & Rate service.


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For more information contact Catherine Anderson canderson@bbfc.co.uk 0207 440 3285 (out of hours: 07946 423719).


Notes to editors

About the BBFC
The BBFC is an independent, private, not for profit company which classifies films, videos, DVDs and certain video games, advertisements and trailers.  The BBFC operates transparent, well-understood and trusted co-regulatory and self regulatory classification regimes based on years of expertise and published Guidelines which reflect public opinion and the risk of harm; and is accountable to Parliament. 



 

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